Expand Hospital Collaborations Aetna's ongoing Clinical Collaboration Program with multiple hospitals demonstrates a commitment to reducing readmissions and improving patient outcomes. There is an opportunity to offer advanced healthcare solutions, data analytics, and integration services that can further enhance hospital-hospital and hospital-patient coordination.

Leverage Medicare Advantage Growth With over 81 percent of Medicare Advantage members enrolled in high-rated plans and continued enhancements for 2026, Aetna's focus on affordable and personalized care presents a chance to provide innovative healthcare management tools, chronically ill patient engagement platforms, and loyalty programs tailored for older adults.

Technology-Driven Member Support Aetna’s ongoing investment in technology to support member needs—such as telehealth, remote monitoring, and digital health tools—indicates potential sales opportunities in digital health solutions, member engagement platforms, and data security services to further optimize patient experience and operational efficiency.

Data-Driven Outcomes Aetna’s focus on improving healthcare outcomes through programs like hospital readmission reduction offers prospects for data analytics services, predictive modeling, and AI-driven health management solutions that can help identify at-risk populations and refine care delivery methods.

Corporate Partnership Expansion As a subsidiary of CVS Health with access to extensive healthcare networks and resources, Aetna’s strategic partnerships with healthcare providers and insurance companies create opportunities to introduce integrated healthcare platforms, population health management services, and value-based care solutions that maximize member retention and cost efficiencies.