Strategic Partnerships Aetna has recently partnered with various healthcare organizations such as VCU Health, SimpliFed, and Monogram Health. Leveraging these partnerships to suggest collaboration opportunities with joint clientele or explore cross-selling health insurance products can lead to increased sales potential.

Market Expansion Aetna's involvement in lawsuits and breaches of contract with competitors like Independence Blue Cross and Bridges Health Partners presents an opportunity to position alternative insurance solutions. Offering flexible and reliable insurance options to dissatisfied clients of these competitors could result in growing market share and driving sales.

Targeted Consumer Health With approximately 18 million customers and a diverse product portfolio covering medical, pharmacy, dental, and behavioral health services, Aetna is well-positioned to target specific consumer segments. Tailoring insurance packages that cater to the unique healthcare needs of different customer groups could attract new clients and generate incremental sales.

Tech Integration Solutions Aetna utilizes a variety of tech tools like Facebook Pixel, GitHub, and MySQL. By offering advanced technology-driven insurance solutions or collaborating with tech startups specializing in healthcare innovation, Aetna can enhance customer experience and potentially attract tech-savvy clients, thereby driving sales growth.

Focusing on Health Care Disparities Aetna's settlement related to discriminatory practices highlights its commitment to addressing health care disparities, especially for LGBTQ+ individuals seeking fertility treatment. Highlighting Aetna's inclusive healthcare policies and initiatives addressing such disparities can resonate with socially conscious customers and lead to increased sales opportunities among these segments.