Strategic Partnerships Partner with General Truck Parts to expand distribution of heavy-duty engine solutions, leveraging their master distributor status to reach more fleet customers and aftermarket buyers.

Brand Ready Leverage AFA’s branded packaging and alignment with major brands (Cummins, Detroit Diesel, Caterpillar, Navistar) to position as a trusted, single-source supplier for OEM-equivalent replacement parts.

Expansion Opportunities Capitalize on recent product launches for ISX15/QSX15, oil coolers for Caterpillar C11/C13, and DD15 kits to upsell replacement parts, overhaul kits, and maintenance bundles to existing diesel fleets.

Digital Reach Utilize tech stack and analytics capabilities (Google Analytics, NetSuite, Shopify) to run targeted campaigns, track aftermarket demand, and optimize e-commerce and wholesale channels for higher conversion.

Mid-Market Growth With revenue in the 10–25 million range and a lean team, focus on scaling through distribution partnerships, fleet maintenance programs, and cross-sell of engine components and servicing kits to mid-market customers.