AFENDS Email Format
Retail Apparel and FashionNew South Wales, Australia11-50 Employees
AFENDS is a Byron Bay-based retail apparel brand founded in 2006 by Declan Wise and Jono Salfield, born from a screen printing operation that produced band merchandise. Its style draws on punk and hardcore scenes along with surfing and skateboarding, shaping its ongoing range and aesthetic. The company presents itself as a global community of creators united by a shared lifestyle and it encourages independent thinking and self-directed learning. It expanded its product lines with hemp clothing launched in 2022 and has pursued collaborations and international expansion, such as opening a store in Charleston, South Carolina in 2022. AFENDS operates in the Retail Apparel and Fashion industry, with base operations in Byron Bay and a growing international presence.