AFEW GmbH (AFEW STORE) Email Format
Retail Apparel and FashionNorth Rhine-westphalia, Germany11-50 Employees
AFEW GmbH operates AFEW STORE, a sneaker and streetwear retailer based in Düsseldorf, North Rhine-Westphalia. It has built international recognition through collaborations with major brands such as Nike, Jordan, Asics, Adidas, and Diadora, and originated when two brothers began importing exclusive U.S. sneakers before opening the shop in 2008. It positions itself as more than a storefront by fostering a community around sneaker culture and hosting events such as the Unity Jam. In 2020, it launched Afew Goods, a line that blends streetwear with sustainability and emphasizes a transparent value chain. A recent development is a July 2025 collaboration with KEEN, Inc to co-design a sneaker that frames movement as mindfulness.