Nimble boutique Affinity Creative Group is a small agency (2-10 employees) with a focused footprint in wine, spirits, and premium food branding, presenting a prime opportunity for scalable services or partnerships to expand capabilities without a large overhead.

Recent leadership Ari Rollnick’s appointment as CEO in 2023 signals an opportunity to engage through senior-level relationships and explore strategic deals, equity considerations, or advisory roles that could unlock larger client opportunities.

Integrated offering Their oneteam integrated model aims to eliminate silos across strategy, design, and execution, suggesting sales opportunities for end-to-end campaigns, platform-agnostic digital experiences, and bundled retainers that streamline client workflows.

Wine and premium brand focus A track record with Rombauer, Shannon Family of Wines, Mezzetta, and other premium brands indicates strong credibility in higher-margin, brand-led projects, making them a good channel for premium supplier partnerships, packaging innovations, and digital storytelling enhancements.

Growth through partnerships The collaboration with kabookaboo and a history of omnichannel campaigns reveal openness to co-branded initiatives and technology-enabled marketing, presenting upsell paths for technology stack enhancements, analytics, and cross-channel activation services.