Insights

Strong Creative Presence Affinity has established a loyal user base of over three million professional designers and photographers worldwide, creating significant opportunities to upsell complementary creative or training services, or to introduce advanced subscription-based solutions that enhance their existing workflows.

Award-Winning Reputation With multiple industry awards including an Apple Design Award and recognition from Microsoft, Affinity's reputation for high-quality, fast, and cross-platform creative tools positions it well for strategic partnerships or integrations with hardware manufacturers and software providers seeking to enhance their ecosystem.

Recent Acquisition Advantage The recent acquisition of Serif Europe Ltd by Canva signals a potential for leveraging Canva's broad market reach to expand Affinity's user base, offering cross-promotional opportunities and bundled product offerings targeted at both amateur and professional creatives.

Financial Growth Signals Recent reports indicate steady profitability improvements and share buyback initiatives from Affinity Bancshares, suggesting financial stability that can support investments in new product development, strategic marketing campaigns, or enterprise-level sales efforts.

Tech Stack Leverage Affinity's use of cutting-edge technology and cloud-based solutions presents opportunities to develop tailored enterprise solutions, provide API integrations, or offer customized consulting and support services to large-scale clients seeking high-performance creative platforms.

Similar companies to Affinity

Affinity Tech Stack

Affinity uses 8 technology products and services including Cloudflare, Cart Functionality, Debian, and more. Explore Affinity's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • Debian
    Operating Systems
  • Priority Hints
    Performance
  • Ruby
    Programming Languages
  • Python
    Programming Languages
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Affinity's Email Address Formats

Affinity uses at least 2 format(s):
Affinity Email FormatsExamplePercentage
FLast@serif.comJDoe@serif.com
78%
Last@serif.comDoe@serif.com
7%
Last.First@serif.comDoe.John@serif.com
3%
First@serif.comJohn@serif.com
3%
F-Last@serif.comJ-Doe@serif.com
2%
FiLast@serif.comJoDoe@serif.com
1%
F_Last@serif.comJ_Doe@serif.com
2%
F.Last@serif.comJ.Doe@serif.com
1%
First.Last@serif.comJohn.Doe@serif.com
1%
FMiddleLast@serif.comJMichaelDoe@serif.com
1%
FL@serif.comJD@serif.com
1%

Frequently Asked Questions

Where is Affinity's headquarters located?

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Affinity's main headquarters is located at West Bridgford, England ng11 7ep United Kingdom. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Affinity's phone number?

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You can contact Affinity's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Affinity's stock symbol?

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Affinity is a publicly traded company; the company's stock symbol is AFBI.

What is Affinity's official website and social media links?

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Affinity's official website is affinity.studio and has social profiles on LinkedIn.

What is Affinity's NAICS code?

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Affinity's NAICS code is 5112 - Software Publishers.

How many employees does Affinity have currently?

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As of March 2026, Affinity has approximately 87 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Head Of Communications: J. A.Head Of Human Resources: S. R.Head Of Back End Web Development: A. A.. Explore Affinity's employee directory with LeadIQ.

What industry does Affinity belong to?

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Affinity operates in the Software Development industry.

What technology does Affinity use?

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Affinity's tech stack includes CloudflareCart FunctionalityDebianPriority HintsRubyPythonX-XSS-ProtectionX-Content-Type-Options.

What is Affinity's email format?

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Affinity's email format typically follows the pattern of FLast@serif.com. Find more Affinity email formats with LeadIQ.

When was Affinity founded?

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Affinity was founded in 1987.

Affinity

Software DevelopmentEngland, United Kingdom51-200 Employees

Affinity stemmed from a vision to empower designers to produce high quality content in an effective and affordable way. In 10 years, the Affinity suite of creative products for photo editing, graphic design and page layout has become beloved and renowned for delivering powerful experiences for professional designers. This includes offering extremely fast and highly responsive tools which deliver on all the photo and vector editing tasks required by professionals.

Today, more than 3 million users around the world trust Affinity Photo, Designer and Publisher to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and much more.

Designed for the latest hardware and packed with features to simplify real-life professional workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as a powerful, cost effective and subscription-free solution for photographers and designers requiring versatility and precision.

Their core products — Affinity Designer, Affinity Photo and Affinity Publisher — have been lauded for their lightning-fast performance and seamless cross-platform compatibility across macOS, Windows and iPadOS. To date, Affinity has won a number of industry awards, including an Apple Design Award, Apple App of the Year for Mac and iPad and the Microsoft Application Developer of the Year.

In March 2024, Serif Europe Ltd, developer of Affinity creative software, was acquired by Canva, the world’s only all-in-one visual communication platform.

Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will be a powerhouse combination built to supercharge the goals of every type of designer.

Section iconCompany Overview

Headquarters
West Bridgford, England ng11 7ep United Kingdom
Phone number
Stock Symbol
AFBI
NAICS Code
5112 - Software Publishers
Founded
1987
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Affinity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Affinity's revenue is estimated to be in the range of $50M$100M

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