Embedded insurance AffordaBle Golf has launched an embedded insurance solution in partnership with Golf Care, signaling an opportunity to cross-sell insurance products, extended warranty, and protection plans at checkout for high-value clubs and equipment.

Store network With five large physical stores and PGA qualified staff, there is potential to drive omnichannel promotions, in-store events, and exclusive promotions by partnering on group fittings, lessons, and club demos to boost cross-sell of accessories and clubs.

Affordability brand A mission to keep golf affordable positions Affordable Golf well for bundled starter kits, beginner-focused promotions, and tiered subscription or loan-to-own options that can expand customer lifetime value and attract new entrants.

Partnership leverage As a member of Euroselect with strong buying power and a wide brand roster, there is a clear path to exclusive SKUs, limited-edition packages, and volume-based discounts for corporate or club-partner campaigns.

Engagement tech The tech stack includes live chat and high-visibility review platforms; leverage proactive chat, personalized offers, and retention campaigns to re-engage lapsed customers and promote premium fitting sessions and trade-ins.