Broad Rental Footprint AFI operates a UK-wide hire network of thousands of powered access machines across 20 depots and six in the Middle East, under three brands. This scale enables cross-sell opportunities for maintenance agreements, financing options and training services to rental customers, with clear potential for fleet refresh programs and value-added services.

Used Equipment Channel The business sells both new and used equipment, with used machines arriving fully inspected and accompanied by six-month LOLER certificates, plus optional service maintenance agreements and financing. A dedicated web-based platform for selling used units creates a channel for trade-ins and accelerated equipment turnover, opening opportunities for asset-light sales and finance-led deals.

Training Growth With UTN Training and Integrated Training Solutions, AFI is a strong supplier of health, safety and working-at-height training, NVQ assessments and related services. These offerings pair naturally with rental and sale deals, enabling bundle packages for contractors seeking compliance and upskilling, and creating recurring revenue from training contracts.

Regional Expansion The combination of a UK-wide network and six Middle East depots signals opportunities to win new contracts in both regions, including cross-border service, maintenance, and equipment sales. Target international construction, utilities and industrial clients needing reliable access solutions with local support and training.

Digital Sales Channel AFI already uses e-commerce and digital tools such as Shopify and WhatsApp to reach customers. There is opportunity to accelerate online rental quotes, online purchasing of new and used equipment, and bundled finance or service contracts, leveraging the existing used-equipment marketplace and Fleet-related digital features.