Growing Market Presence Afia has expanded from a single farmers' market in Texas to over 3000 retail locations nationwide, indicating strong distribution growth and increasing consumer demand for healthy Mediterranean food options.

Healthy Food Niche The company's focus on nutritious, traditional Mediterranean recipes aligns with current consumer trends favoring health-conscious eating, presenting opportunities for partnerships with wellness-focused retail and food service providers.

Minority Female Ownership Afia's status as a female-majority and minority-owned business enhances its appeal to retailers and partners prioritizing diversity and inclusion initiatives, potentially opening doors for targeted collaborations and social impact marketing.

Financial Scale With revenues estimated between 10 to 25 million dollars and a recent funding of 3 million dollars, Afia is positioned as a growing mid-sized company suitable for scale-up collaborations and strategic alliances to accelerate growth.

Digital Engagement Utilizing a tech stack that includes Google Analytics, social media integrations, and e-commerce functionality, Afia actively engages consumers digitally, offering opportunities to expand online marketing, direct-to-consumer sales, and data-driven customer insights.