Afound Employee Directory
RetailStockholm, Sweden11-50 Employees
Afound is a Stockholm-based retail marketplace that originated in 2018 when it was established by H&M Group as a digital platform. It brings together products from H&M’s own labels with third-party brands, offering them through a single online storefront supported by a network of physical stores. The business expanded its reach beyond Sweden, launching online in the Netherlands in 2019 and subsequently making online availability available in Germany and Austria in 2020. Operating in the retail sector as a cross-brand marketplace, Afound serves customers seeking access to multiple brands within one channel and through both online and offline formats. The company is based in Stockholm and has built its regional presence within Northern Europe as part of the European fashion e-commerce landscape. In late 2024, Afound was reported to be acquired by Secret Sales Ltd.