African Sales Company (ASCO) Email Format

Retail Health and Personal Care ProductsGauteng, South Africa201-500 Employees

African Sales Company (ASCO) operates in the retail health and personal care sector across Sub-Saharan Africa, focusing on luxury beauty brands. Based in Midrand, Gauteng, South Africa, ASCO acts as a distributor for leading international fine fragrance and cosmetic brands and provides access to a broad domestic network. The company structures its operations around three pillars: distribution, retail and communication, and emphasizes values of people, entrepreneurship and performance. 

ASCO runs five of its own retail brands across twenty-two brick-and-mortar doors, supported by connected online platforms and an e-commerce shop. Its Velvet Luxe division delivers luxury, full-service media, marketing and promotional support for clients. Through these channels, the company serves beauty brands seeking distribution and market access across Southern and Sub-Saharan Africa, leveraging its domestic network and retail presence.

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