Boutique Family As a family-owned historic inn with recent expansion into wine, dining, private events, and cruise experiences, there are multiple cross-sell opportunities to upsell private dining, wine partnerships, and group cruise packages to guests and corporate clients.

Experiential Dining The portfolio includes the Current Restaurant & Bar, Swirl Wine Bar.Shop.Club, and Afton Bean Coffee and Ice Cream, presenting chances to offer wine club memberships, tapas pairings, seasonal tasting menus, and loyalty programs to drive repeat visits.

Event & Venue With multiple dining rooms and a conference space plus private events and cruise line dinners, target corporate event planners, wedding coordinators, and social clubs for venue hire, catering, and exclusive event packages.

Tour & Hospitality Leveraging the St. Croix River cruise lines and scenic historic setting, there is potential to partner on group travel packages, door-to-door experiences, and bundled stays with cruises or river excursions to increase average customer spend.

Tech & Marketing Existing tech stack includes analytics and event management tools; propose targeted digital campaigns, loyalty program integration, and co-branded promotions with regional tourism boards to widen reach and drive reservations.