Heritage and Experience Afton House Inn's long-standing history since 1867 and family-owned background highlight a reputation for tradition and quality, providing opportunities for premium event catering, private dining experiences, and exclusive bookings tailored to clients seeking historic and memorable venues.

Expanding Beverage Offerings With their recent addition of Swirl Wine Bar Shop and a wine club featuring rare wines, there is potential to cross-sell wine-related products, organize wine-tasting events, and develop corporate partnerships for wine education and exclusive sourcing.

Tourism and River Cruises Operating three dinner boats on the St. Croix River and a scenic cruise line creates a strong avenue for partnership sales, group bookings, and promotional collaborations targeting tourists, event planners, and luxury travel agents looking for unique experiences.

Event and Conference Space The availability of two dining rooms and a conference room catering to large private events opens potential for corporate event sales, themed dinners, team-building outings, and seasonal celebrations, appealing to local businesses and community organizations.

Technology and Data Analytics Utilizing modern tech tools like Google Analytics and SEO strategies indicates readiness for targeted marketing campaigns and data-driven outreach, offering opportunities to enhance digital engagement, personalize sales pitches, and attract higher-value customers in the hospitality and event sectors.