Alumni and Fans Capitalize on a devoted Aggie fanbase and campus event calendar by expanding cross-sell of apparel and gifts through flagship and online channels, complemented by in-store events to boost foot traffic and conversion.

Partnerships & Co-branding Leverage recent partnerships and local institutions to develop co-branded merchandise programs with hospitals, universities, athletic clubs, and alumni groups to reach new customer segments and broaden distribution.

Playoff Merchandise Growth Expand licensed College Football Playoff and event merchandise beyond Kyle Field with limited-edition drops and seasonal lines aligned to game days and campus events, supported by targeted marketing.

Omni Channel Loyalty Strengthen omni-channel strategy by offering in-store exclusives, buy-online-pickup-in-store, and loyalty-driven promotions, using LoyaltyLion and analytics from Azure to tailor offers and drive repeat purchases.

Data Driven Personalization Use the current tech stack to drive personalized recommendations, A/B testing, and retargeting campaigns to lift average order value, increase repeat buys, and scale online sales beyond the local market.