Premium wellness Position the spa and wellness services to premium travelers and corporate groups by highlighting recent investments in treatment technologies, oncology-focused therapies, and a dedicated Spa Manager to drive elevated guest experiences.

Culinary leadership Leverage the appointment of a new Executive Head Chef and fine-dining Lake Room offerings to pitch high-end dining packages for weddings, corporate events, and multi-night stays with curated tasting menus.

Renovation momentum Capitalize on the 12 refurbished Garden Suites and ongoing seasonal packages to market extended-stay experiences, loyalty programs, and group incentives for weddings, conferences, and luxury retreats.

Seasonal packages Promote the Summer by the Lakes package and four-course afternoon tea as content for travel agents and OTA collaborations, emphasizing experiential branding around the Lakes of Killarney to attract indulgent getaways.

Strategic partnerships Explore co-marketing and wellness collaborations with health-focused brands and organizers, building on existing GROUND Wellbeing alignment and leveraging media coverage to expand reach to wellness-conscious high-net-worth travelers.