Autosteering Leader AgJunction is a global leader in advanced guidance and autosteering for precision agriculture with a portfolio including Novariant, Wheelman, and Whirl. Potential sales opportunity: propose expanded, integrated steering and machine control solutions to scale across multiple fleet types and terrains for large growers and ag equipment manufacturers.

Strategic Ownership Wholly owned by Kubota since December 2021, signaling strong corporate backing and potential for endorsed product bundles, financing, and broader distribution channels. Sales angle: leverage Kubota ecosystem partnerships to cross-sell and co-market autonomous farming capabilities.

Patented Advantage Holding approximately 200 fundamental steering and machine control patents suggests defensible technology and long product life cycles. Opportunity: position AgJunction as a source of premium, reliable autosteering tech for OEMs and solution providers seeking IP-backed differentiation.

Mid-market Focus Revenue in the $25–$50M range with 11–50 employees places AgJunction in a mid-market niche adjacent to much larger players. Sales approach: target mid-sized forage, row crop, and specialty equipment manufacturers who need scalable, cost-efficient precision guidance solutions.

Global OEM Fit Trusted by over 30 leading precision Ag manufacturers and solution providers, with brand names like Novariant, Wheelman, and Whirl. Opportunity: pursue partnerships with OEMs and ecosystems seeking to augment their autonomy offerings and expand hands-free farming capabilities across diverse terrains and farm sizes.