Expansion Momentum Agrace is actively expanding its footprint across Wisconsin and into Massachusetts, with new facilities and dementia village projects. This growth signals increasing demand for hospice and dementia care services, offering cross-sell opportunities to extended service areas and potential partnerships with local healthcare providers, senior living communities, and insurers.

Dementia Care Focus The organization is launching a dementia care initiative featuring dementia villages and an onsite inpatient unit, plus capital investments to support specialized care. This creates opportunities to offer complementary services such as caregiver training, respite programs, home health integration, and equipment or therapy partnerships aligned with dementia care workflows.

Capital Investment A substantial $40M Madison campus project indicates strong funding capacity and a commitment to modern care hubs. Sales opportunities include equipment suppliers, IT infrastructure modernization, training centers, and workforce housing solutions for caregiving staff, as well as partnerships with vendors for mature healthcare IT and patient experience enhancements.

Technology Stack Existing use of Snowflake, Availity, DocuSign, and other tech shows openness to data interoperability and digital workflows. Potential upsell includes analytics for patient outcomes, digital consent and documentation optimization, telehealth integration, and secure data sharing arrangements with payer networks and hospitals.

Strategic Partnerships As the largest Wisconsin-based nonprofit hospice with multi-county operations, Agrace presents alliance prospects with health systems, insurers, and community organizations in southern Wisconsin and expanding markets. Opportunities include joint programs for dementia care, caregiver education, community grief support, and workforce development collaborations.