Sustainability Focus aiayu's commitment to responsible practices, natural materials, and exceptional quality presents a compelling selling point for eco-conscious consumers seeking luxury fashion with a conscience.

Craftsmanship & Durability Emphasizing clothes and home goods that are made to last, aiayu offers products of unmatched craftsmanship and longevity, appealing to customers looking for high-quality, long-lasting items.

Competitive Positioning Despite being a smaller luxury brand, aiayu can leverage its niche focus on sustainable practices and premium quality to differentiate itself from larger competitors in the fashion industry.

Online Technology Integration Utilizing a tech stack that includes React, Webpack, and PayPal, aiayu demonstrates innovation and a seamless online shopping experience, attracting customers who value a modern and user-friendly interface.

Target Market Alignment With a revenue range and employee size comparable to other successful apparel brands like Nisolo, aiayu has the potential to tap into a similar market segment and leverage its sustainability ethos to attract like-minded customers.