Diverse Customer Base AIM Sports serves a wide range of customers including hunters, sport shooters, law enforcement agencies, and military personnel, indicating strong demand across both consumer and institutional markets for high-quality firearm accessories.

Recent Product Innovation The launch of the Wraith Fire M-LOK Handguards made in the USA showcases the company's commitment to innovation and domestic manufacturing, presenting an opportunity to promote new products to existing channels.

Growth Potential With a revenue range up to $10 million and a lean employee base, AIM Sports offers potential for scalable sales growth as it continues diversifying its product lines and expanding its market reach.

Digital Presence Utilizing advanced e-commerce and digital marketing tools like Magento, Google Tag Manager, and reCAPTCHA suggests a focus on online sales channels, highlighting potential for targeted digital marketing initiatives to increase customer engagement.

Industry Positioning As a leading manufacturer trusted for quality and innovation in firearm accessories, AIM Sports is well-positioned to capitalize on increasing demand for tactical and recreational shooting products in the current market trends.