Strategic Partnerships Opportunity to expand through channel collaborations with film, events, rescue, and construction partners. Highlight Road Worx as an example of existing collaboration to reach broader end-markets and leverage their client base.

Film & TV Growth Strong potential in cinema and television production segments with balloon lighting and NEO Film LED offerings. Consider targeting production houses, rental houses, and studio facilities that require high-quality, non-traditional lighting solutions.

Product Innovation Leverage innovations like Balloon Lighting and NEO Film to upsell premium lighting packages, durable inflatable designs, and unique aesthetic lighting that differentiates from traditional fixtures. Market the distinct light quality as a creative advantage.

Mid-Market Expansion With revenue in the mid-range and a focused team, there is room to scale through targeted outbound to film studios, large events, and rescue operations that need portable, versatile lighting solutions for complex environments.

Growth Readiness Recent leadership addition in national sales for film/television and a history of product launches indicate readiness for scaled sales efforts. Develop a formal MDR/BDR playbook targeting key decision-makers in production, facilities, and operations.