Corporate Event Growth Airway Fun Center already offers meeting space and team-building; package multi-attraction experiences such as laser tag, escape rooms, and mini golf with private bowling suites and craft beer to attract local SMBs and HR teams for half- and full-day events.

Private Group Experiences Leverage the VIP Taproom and private bowling suite to market after-hours gatherings, private celebrations, and corporate parties; offer all-inclusive packages including catering and beverage options.

Family Group Promotions Capitalize on family-friendly attractions to win school groups, birthday parties, and community clubs; implement group booking incentives and seasonal promotions to boost weekend traffic.

Cross-Promo Partnerships Use the breadth of attractions such as escape rooms, painting with a twist, and the Ice Bar to pursue cross-promotions with local venues, breweries, and other entertainment brands for co-events and multi-visit packages.

Data-Driven Marketing Leverage Google Analytics and Drupal-based site to run targeted local campaigns for Kalamazoo-Portage families and businesses; optimize SEO and loyalty programs to grow repeat visits and referrals.