Expansion through plugins AKAI Professional has recently launched new synth plugins and dub siren-inspired software, which indicates a focus on expanding their product line with innovative offerings. This presents a sales opportunity to promote these cutting-edge plugins to existing and new customers in the music industry.

Adoption of technology The use of technology such as MPC Stems and MPC Key 37 showcases AKAI Professional's commitment to integrating advanced features into their products. Sales teams can leverage this technological edge to appeal to tech-savvy musicians and producers looking for high-performance equipment.

Market positioning As one of the most influential manufacturers in the music equipment industry, AKAI Professional holds a strong market position. This reputation can be leveraged by the sales team to emphasize the quality and trust associated with AKAI products, making them an attractive choice for customers seeking reliability and innovation.

Targeting niche markets With a focus on dub sirens and music production keyboards, AKAI Professional demonstrates a commitment to catering to niche markets within the music industry. Sales representatives can capitalize on these specialized products by targeting niche customer segments who value unique and specific musical capabilities.

Partnership opportunities AKAI Professional's collaboration with AIR Music Tech for plugin development signals potential partnership opportunities for sales teams. By exploring strategic partnerships with other industry leaders, AKAI can further enhance its product offerings and reach a wider customer base, presenting new avenues for sales growth.