Proximity Advantage Operate in Iberia with 91 stores and a focus on proximity to customers, presenting opportunities to upsell DIY, repair, and garden solutions through in-store events, local promotions, and region-specific assortments.

Scale & Reach Large footprint across Portugal and Spain with over 25,000 articles and a sizable employee base, enabling cross-selling of complementary product categories and bundled solutions to increase basket size.

Parent Strength As part of the ADEO group, leverage strong procurement, private-label opportunities, and shared best practices to secure favorable terms, exclusive ranges, and margin protection across Iberia.

Digital Footprint Existing tech stack includes web analytics and engagement tools; potential to optimize digital marketing, loyalty programs, and targeted campaigns to drive online-offline synergies and store visitation.

Growth Readiness Revenue scale and expanding regional presence indicate readiness for partnerships in store modernization, DIY project kits, and seasonal promotions aligned with market trends in home improvement.