Insights

Market Leader in DIY Sector AKI is part of ADEO, a multinational that leads the DIY sector in Europe and is ranked third globally. Leveraging this strong industry position, AKI holds a competitive advantage for targeting customers seeking DIY products and solutions.

Proximity Strategy for Customer Accessibility AKI's differentiation strategy in the Iberian market is centered around proximity to customers. By offering easy access to a wide range of DIY, repair, and maintenance products through their 91 stores in Portugal and Spain, AKI can effectively target local consumers looking for convenience and immediate solutions.

Tech-Driven Sales Approach With a tech stack including Facebook Pixel, Prototype, and New Relic among others, AKI demonstrates a commitment to leveraging technology for customer engagement. Sales development representatives can use this tech-driven approach to analyze consumer behavior, optimize marketing strategies, and enhance the overall sales process.

Opportunities for Cross-Selling Having around 25,000 articles for sale, AKI has ample opportunities for cross-selling related DIY, home improvement, and garden products to customers. By identifying complementary products and offering bundled solutions, sales development professionals can increase sales volumes and enhance customer satisfaction.

Strategic Positioning for Expansion As the first DIY distribution company in Portugal and Spain, AKI has a strong foundation for potential expansion into new territories or markets. Business development professionals can capitalize on AKI's established presence and market expertise to explore growth opportunities and drive sales in untapped regions.

Similar companies to AKI

AKI Tech Stack

AKI uses 8 technology products and services including Facebook Pixel, Prototype, Modernizr, and more. Explore AKI's tech stack below.

  • Facebook Pixel
    Analytics
  • Prototype
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

AKI's Email Address Formats

AKI uses at least 1 format(s):
AKI Email FormatsExamplePercentage
First.Last@aki.ptJohn.Doe@aki.pt
94%
FirstLa@aki.ptJohnDo@aki.pt
2%
LastFi@aki.ptDoeJo@aki.pt
2%
FMLast@aki.ptJMDoe@aki.pt
2%

Frequently Asked Questions

Where is AKI's headquarters located?

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AKI's main headquarters is located at Portugal: Rua Quinta do Paizinho, 10-12 / España: Ctra. Fuencarral s/n. Salida 16, A1 Centro Comercial Río Norte Lisboa / Madrid, Lisbon / Madrid 2790-237 Carnaxide / 28100 Alcobendas PT. The company has employees across 6 continents, including EuropeAsiaSouth America.

What is AKI's phone number?

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You can contact AKI's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AKI's stock symbol?

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AKI is a publicly traded company; the company's stock symbol is AKIC.

What is AKI's official website and social media links?

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AKI's official website is aki.pt and has social profiles on LinkedIn.

What is AKI's SIC code?

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AKI's SIC code is 5651 - Family Clothing Stores.

How many employees does AKI have currently?

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As of September 2024, AKI has approximately 1.5K employees across 6 continents, including EuropeAsiaSouth America. Key team members include Vice President Finance: M. H.Vice President Sales: G. G.Owner: A. E.. Explore AKI's employee directory with LeadIQ.

What industry does AKI belong to?

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AKI operates in the Retail industry.

What technology does AKI use?

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AKI's tech stack includes Facebook PixelPrototypeModernizrjQueryjQuery UINew RelicMicrosoft ASP.NETFacebook.

What is AKI's email format?

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AKI's email format typically follows the pattern of . Find more AKI email formats with LeadIQ.

When was AKI founded?

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AKI was founded in 1988.
AKI

AKI

RetailLisbon / Madrid, Portugal1001-5000 Employees

AKI is the first DIY distribution company in Portugal and Spain. We arrived at Iberian Peninsula in 1988, to Barcelona, currently we have 91 stores (38 in Portugal and 53 in Spain), 3208 employees (1358 in Portugal and 1850 in Spain), and around 25.000 articles for sale. We offer our customers products and solutions for DIY, repair, maintenance and improvement of houses and gardens. 

AKI belongs to ADEO multinational (market leader in the DIY sector in Europe and third worldwide), which in turn belongs to the Familiar Association form French origin, Mulliez.

The concept of proximity is critical in our differentiation strategy in the Iberian market. The main goal is to grant our customers easy access to the articles they are looking for, and to offer a a range of solutions and ideas that can be adapted to their houses.

Section iconCompany Overview

Headquarters
Portugal: Rua Quinta do Paizinho, 10-12 / España: Ctra. Fuencarral s/n. Salida 16, A1 Centro Comercial Río Norte Lisboa / Madrid, Lisbon / Madrid 2790-237 Carnaxide / 28100 Alcobendas PT
Phone number
Website
aki.pt
SIC Code
5651 - Family Clothing Stores
Stock Symbol
AKIC
Founded
1988
Employees
1001-5000

Section iconFunding & Financials

  • $10M

    AKI's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    AKI's revenue is in the range of $10M

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