Strong Regional Presence Al-Bahar has a well-established presence across the Arabian Gulf with 11 branches and a dedicated workforce exceeding 2500 employees, positioning it as a key distributor for Caterpillar® machinery and power systems in the region.

Diverse Product Range The company offers a broad portfolio of heavy machinery, including earthmoving, mining, construction, and marine equipment, as well as new product launches such as the SEM 665F Wheel Loader and Cat D8, indicating ongoing investment in expanding their offerings.

Recent Product Innovation Recent launches of new machinery such as wheel loaders, motor graders, and diesel generator sets demonstrate Al-Bahar’s focus on innovative solutions, providing opportunities to upsell advanced equipment and maintenance services.

Expanding Power Solutions Al-Bahar’s recent introduction of high-capacity Diesel Generator Sets positions it to meet growing demand for reliable power solutions in industrial and infrastructure projects across the Gulf region.

Market Growth Potential With a revenue range of up to $500 million and ongoing regional projects, Al-Bahar provides numerous opportunities to pitch complementary services, spare parts, and after-sales support to clients in construction, mining, and infrastructure sectors.