Connected Services Opportunity to upsell Ford connected services and mobile apps to Saudi customers, leveraging recent launches of the all-new Ford and Lincoln apps and upcoming connected services app to drive subscription-based and feature-rich ownership experiences.

Eco Vehicle Growth Sell hybrid and electric Ford offerings (Territory Hybrid and Mustang Mach-E) as part of a broader electrification strategy in Saudi Arabia, aligning with regional demand for cleaner mobility and advanced propulsion technologies.

Expanded Footprint capitalize on the large sales network (200+ points) to cross-sell financing, maintenance packages, and aftermarket services across diverse regions, while aligning with Ford’s refreshed portfolio including Expedition and Territory models.

Fleet Conversion Target corporate fleets and government entities with Ford fleet solutions, leveraging established trust from historical brand presence and the strong performance of new models to replace aging fleets with modern, connected, and efficient vehicles.

Digital Selling Leverage tech stack and digital advertising partnerships to drive online lead generation for new model launches and connected services, focusing on campaigns around the all-electric Mustang Mach-E, Territory, and Expedition to maximize showroom and dealership visits.