Leadership Transition The appointment of Brandon Farmer as President and CEO in 2020 indicates a potential opportunity to introduce innovative solutions that support executive leadership and strategic growth initiatives within the association.

Recognition and Excellence Receiving the 2018 Excellence in Action Award highlights a commitment to quality care, presenting an opportunity to offer advanced healthcare technology, staff training, or patient engagement tools to enhance ongoing quality improvement efforts.

Digital Engagement Utilization of various web and tech platforms like Facebook, Leaflet, and HTTP/3 suggests a focus on digital communication and engagement, making them receptive to marketing automation, customer relationship management tools, or digital outreach solutions.

Industry Network As an industry association in wellness and fitness services with a focus on nursing homes, there are opportunities to introduce facility management systems, staff training platforms, or health monitoring technologies tailored to senior care providers.

Funding & Growth Potential While specific financial data is unavailable, the presence of similar associations with substantial revenues indicates a possible market for cost-effective software solutions, compliance tools, or employee engagement platforms aimed at support organizations in healthcare.