Strong Brand Recognition Alabaster has established a notable presence in the Christian and faith-based community, with features in major publications like Forbes, Washington Post, and Vanity Fair, alongside collaborations with prominent churches such as Hillsong. This widespread recognition suggests opportunities to expand partnerships and co-branded product lines with other influential religious organizations.

Growing Digital Engagement Recent initiatives include launching Bible study app recommendations and digital editions featuring visual imagery, indicating a shift toward digital products and content. This presents sales opportunities through app integrations, digital subscriptions, or licensing visual assets for faith-based digital platforms.

Product Diversification Alabaster offers a variety of visually appealing, faith-inspired products, including visual editions of the Bible and inspirational goods. There is potential to develop customized merchandise for churches, faith groups, and religious events, especially by leveraging their strong visual and inspirational branding.

Collaborative Potential The company's established partnerships with influential ministries like Hillsong signal an openness to collaborations and co-marketing. Engaging with similar faith organizations or enhancing existing partnerships with church brands could open new sales channels and increase market penetration.

Market Expansion Opportunity Operating primarily within faith-based publishing and merchandise, Alabaster's development of visual Bible editions and app lists could be expanded through targeted outreach to Christian educational institutions and religious retailers, helping to scale their products into broader retail and wholesale markets.