Alaska Seafood Marketing Institute

Advertising ServicesAlaska, United States11-50 Employees

The Alaska Seafood Marketing Institute is a marketing organization focused on increasing the economic value of Alaska’s seafood resource through coordinated marketing programs, long-range planning, quality assurance, industry analysis, education, advocacy, and research. It operates as a public-private partnership between the State of Alaska and the Alaska seafood industry to foster economic development of a renewable natural resource and to reposition the state’s seafood as a competitive, market-driven food production industry. Based in Juneau, Alaska, ASMI functions as a brand manager for the Alaska Seafood family of brands and operates with a small to mid-sized team. 

The organization works with retailers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media to align marketing efforts and deliver consumer campaigns, public relations, and advertising activities. In June 2026, ASMI released a consumer-facing video highlighting the Southeast Alaska king salmon troll fishery, reflecting its ongoing activity in promoting Alaska seafood.

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