Wholesale Expansion ALBERTO MAKALI already sells through US department stores and international boutiques, signaling strong wholesale exposure; pursue expanding the wholesale network with more department store partners and multi-brand retailers, plus a formal wholesale program with tiered pricing and co-op marketing to drive larger orders.

Ecommerce Optimization The brand uses cart functionality and site search tools (Doofinder); opportunities exist to lift online revenue via personalized product recommendations, enhanced search relevance, faster checkout, and CRO strategies, supported by A/B testing and targeted merchandising.

Design Services Upsell Position the company as a full-service design-to-production partner by offering end-to-end services such as CAD/CAM, tech packs, line planning, and private-label development for retailers seeking new collections, expanding revenue beyond finished goods.

Global Market Growth With international boutique distribution already in place, there is potential to accelerate global growth through regional sales reps, trade-show participation, localized line sheets, and market-specific capsule collections to win new retailers abroad.

Competitive Differentiation Benchmarking against peers like Adrianna Papell and Tadashi Shoji suggests a need for faster design cycles, exclusive capsule runs, and differentiated fabrics or finishes to win orders from mid-market retailers and department stores.