Mid-market footprint Target mid-sized hospital and health care providers similar to Alcohol and Drug Treatment with 11-50 employees and revenue in the low millions, focusing on expanding services to add inpatient and outpatient addiction treatment capacity.
Growth opportunities Leverage potential cross-sell of digital marketing and recruitment services to streamline hiring and patient acquisition, given their tech stack includes iCIMS, Google Workspace, WordPress, and e-commerce integrations.
Digital presence Offer optimization and analytics services to enhance their online visibility and patient acquisition, utilizing their current use of Google Search Console and Piwik PRO Core data insights.
Partnership potential Position as a scalable partner to peer organizations with larger footprints, such as Acadia Healthcare and Hazelden Betty Ford, offering modular solutions that fit a smaller employer base while enabling growth.
Operational efficiency Provide solutions to improve recruitment, onboarding, and patient intake workflows, aligning with their existing iCIMS and Google Workspace usage to reduce time-to-fill and improve care delivery.