Expanding European Reach Alensa operates over 50 online shops across 31 countries, indicating a strong presence in multiple European markets that offers opportunities to tailor localized marketing campaigns and expand product offerings to diverse customer bases.

E-commerce Focus With a fully digital sales platform and an emphasis on providing a seamless online shopping experience, there is potential to introduce advanced e-commerce solutions or targeted advertising to increase conversion rates and customer loyalty.

Product Diversity Specializing in contact lenses, solutions, and accessories, Alensa’s broad product range suggests opportunities for cross-selling, bundling promotions, or expanding into complementary optical health products to increase average order value.

Technology Stack Utilizing platforms like Google Ads, Facebook, and Google Maps, there is scope for leveraging data-driven marketing and social media campaigns to attract new customer segments and improve brand visibility in key markets.

Customer Service Oriented Dedicated to quality customer service and fast delivery, partnering on logistics improvements or customer engagement solutions could enhance customer retention and encourage positive reviews, driving repeat business.