Strategic Acquisitions Alera Group has been actively acquiring brokerage firms such as Kaplansky Insurance and The Insurance Center, signaling a growth strategy through strategic acquisitions. Identifying similar-sized brokerages for potential acquisitions could be a lucrative sales opportunity.

Expansion into New Markets Alera Group recently expanded its offices in the United States, particularly in the Northeast region, enhancing its property and casualty offerings. Offering complementary services or solutions in these newly penetrated markets can be a strategic sales move.

Promotions and Hiring With recent key promotions and hiring of top executives like Talicia Bashford and Ben Lemann, there could be opportunities to provide tailored solutions or services to support their new roles and initiatives, fostering strong relationships and potential business partnerships.

Tech Stack Integration Alera Group utilizes a range of tech tools including Hotjar, Google Analytics, and Yoast SEO. Presenting tech solutions that integrate with their existing stack or offer additional value could be a compelling sales pitch to enhance their operational efficiencies.

Competitive Positioning In a market with similar companies like Aon plc and Hays Companies, understanding Alera Group's unique value propositions and competitive differentiators can provide insights to tailor sales strategies that highlight their strengths and address potential gaps in competitors' offerings.