Event Partnerships Alerus Center actively engages in sponsorships and partnerships with diverse organizations (Transystems, Peterson Farms Seed, ParkMobile, Altru, HB Sound and Light). Leverage co-branding opportunities and exclusive onsite/parking partnerships to upsell sponsorship bundles, premium event branding, and cross-promotions for concerts, sports, and conferences.

Venue Expansion As a multi-use venue hosting stadium, arena, conference center, and wedding events, Alerus Center demonstrates flexibility to host turnkey events, drive additional revenue streams from private events, fundraisers, and corporate retreats. Propose all-in-one event solutions including catering, AV, and security packages.

Tech & Advertising Utilizes digital advertising and tracking tools (Google Ads, Facebook Pixel, Microsoft SharePoint) and event tech partners (OneCause). Opportunities exist to offer enhanced digital marketing services, ticketing integration, CRM alignment, and data-driven sponsorship measurement for sponsors.

Parking & Access Recent Parking Mobility partnership indicates demand for seamless event logistics. Pitch integrated parking solutions, VIP/valet options, and event-day traffic management packages to improve attendee experience and unlock ancillary revenue from parking monetization and mobile payments.

Growth signals Revenue range places Alerus Center in mid-market scale with multiple revenue drivers. Target discretionary entertainment, corporate events, and large community gatherings by offering bundled venue packages, seasonal venue passes, and preferred client rates to secure long-term bookings and recurring revenue.