Event and Venue Expansion Alerus Center hosts a diverse range of events including sports, concerts, conferences, and private functions, indicating opportunities to offer specialized event services, tailored marketing, or exclusive partnerships for various event types.

Digital Engagement Growth The company's use of a range of digital tools such as Google Ads, Facebook, and user.com shows an emphasis on online marketing and customer engagement, presenting potential for advanced digital marketing solutions or data-driven ticketing and promotion services.

Partnership Opportunities Recent collaborations with parking apps, sponsors like Peterson Farms Seed, and healthcare providers during COVID-19 showcase an openness to strategic partnerships, which could be explored further with sponsorship programs, tech integrations, or community engagement initiatives.

Financial Capacity With revenues estimated between 10 to 25 million dollars and a sizable workforce, Alerus Center has the financial resources to invest in venue upgrades, advanced audiovisual systems, or venue management technologies to enhance event experiences.

Market Positioning As Grand Forks’ premier event venue and a home for UND Football, the company holds a strong regional market position, creating opportunities to expand regional outreach, offer new entertainment packages, or develop exclusive memberships and loyalty programs for repeat clients.