Long-standing reputation Alexander & Company CPAs PSC has a rich history dating back to 1924, making it one of the oldest CPA firms in Kentucky. The company's ability to survive and thrive through economic downturns showcases its stability and reliability, which can be leveraged to attract clients looking for a trusted partner for their accounting needs.

Tech-savvy operations With a tech stack that includes modern tools like Matomo, AWS, and Google Analytics, Alexander & Company CPAs PSC demonstrates a commitment to leveraging technology for efficient service delivery. Highlighting the firm's technological prowess can appeal to potential clients seeking innovative accounting solutions.

Talented team additions The recent addition of Jared C. Lindsey CPA as a manager in the Audit and Assurance Services Division signifies growth and expertise within the company. This talent infusion can be used as a selling point to showcase the depth of professional skills available to clients for their accounting needs.

Untapped revenue potential In a space dominated by large accounting firms with revenues in the billion-dollar range, Alexander & Company CPAs PSC's revenue falling in the $0-10M bracket presents an opportunity for targeted growth. By strategically positioning the firm's personalized service and agility, there is potential to capture market share from clients seeking a more tailored and boutique accounting experience.

Competitive differentiation Compared to industry giants like Deloitte and KPMG, Alexander & Company CPAs PSC's smaller team size and more localized focus offer a competitive edge in providing personalized attention and customized solutions to clients. Emphasizing this unique selling proposition can help the firm attract businesses looking for a more hands-on and specialized accounting service.