Omnichannel Growth ALEXIS already leverages a modern ecommerce stack including live chat and social tracking, suggesting strong potential to scale social commerce and influencer partnerships. Propose a program to boost TikTok and Instagram shoppable content, optimize checkout flows, and run conversion focused landing pages that align with new collections.

Wholesale Partnerships With a mid market footprint and steady revenue, there is an opportunity to broaden wholesale distribution and private label collaborations with retailers and department stores, plus seasonal capsule drops with partner brands to extend reach.

Regional Expansion Based in Miami, ALEXIS is well positioned to expand into neighboring markets in the Americas through localized marketing, regional showrooms, and pop up events with curated retailers, supported by a logistics plan for faster delivery to key markets.

Privacy and Personalization The presence of a privacy governance tool signals readiness for data driven marketing that respects customer consent. We can help implement privacy friendly personalization, preferred channels segmentation, and compliant CRM integration to lift engagement without risk.

Digital Experience Optimization Given the current tech stack, there is room to optimize the ecommerce experience with page builder driven campaigns, performance tuning, and proactive live chat support to improve conversions and average order value during new collection launches.