AlgoLift
IT Services and IT ConsultingCalifornia, United States11-50 Employees
AlgoLift is an IT services and consulting firm that offers a marketing investment platform built on data science. The platform uses proprietary algorithms to forecast the future lifetime value of customers and to automatically steer an optimal marketing investment strategy, with the aim of improving both revenue and profitability. The service is aimed at marketers seeking to optimize cross-channel spending and campaign performance by turning customer value projections into actionable budget decisions. Headquartered in Los Angeles, the company sits at the intersection of analytics and media optimization within the broader IT services landscape. Founded in 2016, AlgoLift is a relatively small firm. In 2020, the company was acquired by Vungle.