Greek Licensing Growth Ali & Ariel already offers Sorority tees with official licensing. There is a clear opportunity to expand Greek licensing across more sororities and universities, pairing with campus stores and wholesale channels to drive B2B revenue growth.

Custom Orders Upsell The brand emphasizes custom orders and unique pieces. Scale by expanding custom design services, offering bulk or event-specific apparel (clubs, teams, reunions), and enabling a streamlined wholesale portal for B2B customers.

Scale via Outsourcing With a lean team, outsourcing manufacturing, fulfillment, and design support through trusted partners or a 3PL can unlock faster delivery, better margins, and the capacity to take on larger wholesale orders.

Niche Branding Partnerships Distinctive mermaid and dreamer branding can attract partnerships with coastal lifestyle brands, influencers, and licensing opportunities; consider cross-promotions, co-branded product drops, and curated collections for target audiences.

Ecommerce Growth Potential The company uses e-commerce focused tools such as Zipify OCU and jQuery Mobile. There is room to optimize the selling funnel with modern platforms, analytics, and automated marketing (upsells, abandoned cart recovery) to boost conversion and average order value, plus expand wholesale channels.