alice McCALL Email Format

RetailTasmania, Australia11-50 Employees

alice McCALL is a fashion label based in Rosebery, Tasmania, founded in 2004 by designer Alice McCall. The brand’s designs are described as playful and feminine with vintage influences, featuring elements such as flared silhouettes, bell sleeves, and pastel tones. A core focus on craftsmanship—ranging from delicate embroidery to in-house lace development—helps define its product identity.

The brand has pursued selective expansion, including opening a location at a Westfield mall in the United States in 2019 and operating a permanent sale pop-up at Westfield’s Warringah Mall in Australia. In February 2023, the brand entered liquidation with Matthew Kucianski appointed as liquidator.

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