Niche Focus Alice Rae specializes in breast prosthesis products for women recovering from breast surgery, indicating a targeted market segment that can be expanded with related healthcare and wellness solutions.

Online Presence The successful launch of their website in 2017 provides a digital platform to reach / educate / sell directly to customers, opening opportunities for online marketing and e-commerce partnerships.

Limited Size & Growth As a small team with 2-10 employees, there is potential to scale operations and expand product offerings or services to capture a greater share within this specialized niche.

Technology Utilization Use of modern web tools and analytics indicates capability to leverage digital marketing, targeted advertising, and data-driven customer engagement strategies for growth.

Market Positioning Operating in a competitive landscape with larger companies like Etsy and Shopify suggests opportunities to differentiate through personalized services, specialized products, or exclusive healthcare partnerships.