Digital Engagement Alice utilizes a diverse tech stack including social media advertising platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, and YouTube, highlighting a strong focus on digital marketing channels to reach corporate clients and engage with potential customers.

Healthcare Coverage With nationwide coverage and partnerships with top hospitals and specialists across Brazil, Alice offers comprehensive healthcare plans that can appeal to large corporations seeking reliable and extensive health benefits for their employees.

Market Position As a health insurance provider for companies and HR departments, Alice positions itself as a strategic partner, simplifying plan management and reducing bureaucracy, which presents opportunities to offer complementary HR tech solutions or integrated health management services.

Crypto Engagement Alice's involvement in the cryptocurrency space through ALICE tokens and related activities like airdrops and partnerships indicates an innovative brand approach; this could be leveraged to introduce wellness or incentive programs in emerging blockchain or Web3 markets.

Growth Potential Revenue estimates between 50 and 100 million USD and recent activity in digital and crypto markets suggest a solid growth trajectory, making Alice a promising target for expanding solutions in health tech, patient management, or corporate wellness platforms.