Prime location Leverage the hotel's Midtown Times Square positioning and proximity to Broadway, Penn Station, and major attractions to upsell extended-stay packages, event collaboration, and corporate travel programs targeting theater groups and city visitors.

Rooftop attraction Promote partnerships and package deals around the two-story rooftop lounge and Dear Irving on Hudson to attract discretionary leisure guests and enable premium experiences, VIP access add-ons, and sponsored events or influencer activations.

Sustainable dining Highlight FARMTOBURGER’s sustainable, locally sourced menu to create value propositions for corporate catering, private events, and eco-conscious travelers seeking responsible lodging with aligned F&B options.

Tech-enabled selling Utilize the tech stack (AWS, Google Workspace, iCIMS, Piwik PRO) to streamline B2B sales workflows, CRM integration, targeted marketing, and data-driven outreach to convert leads into corporate and group bookings.

Growth signals Recent expansion history and revenue indicators suggest capacity for hotel partnerships and management of private events; position as a flexible boutique option for brand collaborations, sponsorships, and regional sales campaigns in New York.