Community partnerships Strong event focus and recent collaboration with the Lung Cancer Foundation for Young Women suggests potential for co-branded or cause-driven events. Sales opportunities include partner-sponsored runs, charity event packages, and sponsorships that align with health and community initiatives.

Mid-market scale Limited headcount (11-50) and revenue in the 1M-10M range indicate a mid-market client with growth potential. Target scalable event solutions, bundled services, and flexible pricing to support expanding event portfolios without overcommitting resources.

Digital stack Active use of WordPress, Shopify, Google Ads, and cloud tools shows reliance on digital marketing and commerce platforms. Opportunities exist to upsell marketing automation, lead capture enhancements, ecommerce ticketing optimizations, and data analytics for performance tracking.

Industry positioning _specialization in running events (5k, marathon) positions them within endurance events and community gatherings. Cross-sell services for larger race weekend ops, volunteer management, on-site logistics, and scalable event production across multiple venues.

Financial potential Revenue range coupled with partnership history signals willingness to invest in meaningful partnerships. Propose performance-based sponsorship packages, turnkey event solutions, and long-term retainer options for event calendar management and marketing support.