Growth potential Small electric supply firm with annual revenue in the low seven figures and limited employee count presents an opportunity to upsell bundled electrical supplies, maintenance services, and scalable e-commerce solutions as they expand.

E‑commerce leverage Existing WordPress and WooCommerce stack indicates openness to digital procurement enhancements; offer streamlined B2B ordering, custom catalogs, and integration with ERP/CRM systems to improve purchasing efficiency.

Tech modernization Current tech usage shows reliance on generic tools; propose modernizing via cloud collaboration, security hardening, and site performance improvements to support growth and reduce friction with suppliers.

Strategic partnerships Comparable industry peers operate at much larger scale; position as a scalable supplier partner that can support a transition from regional to national distribution through volume discounts and logistics optimization.

Market positioning Operating in electrical and electronics manufacturing with a Wisconsin base suggests targeting local contractors, installers, and industrial clients; offer targeted marketing, training, and inventory programs to capture repeat business.