Experienced Industry Player With roots dating back to 1962 and a family-owned operation, the company has established a strong heritage and reputation in the outdoor recreational industry, presenting opportunities for partnership focused on traditional outdoor experiences.
Diverse Customer Engagement Serving both adventure seekers and event participants, such as the Goodwin Canyon Double Runs, offers avenues to cross-sell packages for special events, group bookings, and seasonal promotions aimed at different customer segments.
Expanding Market Reach Operating on ten rivers across California and employing a sizable seasonal workforce suggests potential for targeted marketing campaigns, new trip offerings, or regional expansion initiatives to capture additional outdoor recreation enthusiasts.
Digital Presence & Customer Data Active use of tracking and marketing technologies like Google Tag Manager and CookieYes indicates the company is engaged in digital marketing and customer insights, presenting opportunities to tailor online advertising or develop digital offerings to enhance customer engagement.
Financial Stability & Growth With revenue estimates between 25 to 50 million dollars, the company demonstrates solid financial health, positioning it as a potential partner for premium outdoor adventure gear, equipment suppliers, or value-added service providers looking to enter or expand in the outdoor recreation market.