Alliance Consumer Growth (ACG) Employee Directory
Venture Capital and Private Equity PrincipalsNew York, United States11-50 Employees
Alliance Consumer Growth (ACG) is a New York-based growth-focused firm that partners with rising consumer brands across food, beverage, beauty, wellness, pet, and apparel. Since 2011, it has focused on helping high-growth, emerging brands scale and navigate evolving markets. Its portfolio includes recognizable consumer brands such as Shake Shack, Suja Juice, and OUAI Haircare. Current leaders in its lineup include SKIMS, Mammoth Brands, Athletic Brewing Company, Momofuku Goods, INNBEAUTY Project, and The Honest Kitchen, reflecting a portfolio of established consumer names. Based in New York City, ACG operates with a relatively small-to-mid-sized team. In December 2024, the firm announced the appointment of Ron Coughlin as operating partner, marking a notable leadership development.
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