Strategic Partnerships AWE collaborates with more than five hundred member organizations, spanning utilities, associations, and government partners, creating ready-made channels for joint conservation programs. There is a clear path to offer certification services such as Smart Approved WaterMark to manufacturers and to co-brand outreach campaigns. Use their network to accelerate introductions to utilities for pilots and regional campaigns.

Funding Access The organization has secured funding for its projects, including recent grants aimed at identifying innovations in water conservation. This track record suggests opportunities to position solutions as grant-ready or co-funded programs with state or local agencies. Proposals can emphasize ROI, scalability, and alignment with public funding cycles.

Policy Benchmarking AWE publishes a state policy scorecard for water efficiency and sustainability, indicating demand for benchmarking, compliance support, and policy advisory services. Utilities and municipalities may pay for policy intelligence, performance reporting, and implementation guidance. This opens sales motions around consulting engagements, data subscriptions, and customized dashboards.

Tech Driven With a modern tech stack and a dedicated center of influence for water sustainability, AWE is positioned to partner on digital certification programs and data-driven outreach. Potential offerings include platform partnerships, content licensing, and dashboards that track outdoor water use, irrigation efficiency, and program outcomes. There is appetite for scalable, reusable resources and educational webinars.

Market Demand The North American emphasis on efficient water use and engagement with major utilities and certification bodies signals growing demand for end-to-end programs. Target customers include utilities, municipalities, irrigation equipment manufacturers, and state agencies seeking best practices and policy alignment. Consider bundled solutions offering program design, training, certification support, and program evaluation.