Insights

Strong Industry Presence Alliance Online is the UK’s leading independent supplier in the wholesale catering equipment and disposables sector, serving a diverse range of clients including hospitality venues, public sector entities, and educational institutions, which presents multiple avenues for expanding product offerings.

Extensive Product Range With over 450 trusted partner suppliers and a vast inventory that includes high-quality brands in kitchen equipment, disposables, and cleaning products, the company provides opportunities to upsell or cross-sell complementary solutions to existing customers.

Geographical Reach Operating across numerous key locations including London, Manchester, Glasgow, and others with a dedicated delivery fleet, Alliance has established a broad distribution network ideal for targeted regional sales initiatives and expanding delivery services.

Recognized Service Quality Winning the Feefo Platinum Trusted Service award highlights a strong reputation for customer satisfaction, which can be leveraged to build trust with new prospects and reinforce sales efforts within existing accounts.

Digital & Tech Savvy Utilizing a modern tech stack including AWS, React, and email marketing tools like Klaviyo indicates a digitally proficient operation, providing opportunities to integrate advanced sales and marketing automation for increased outreach and personalization.

Similar companies to Alliance Online

Alliance Online Tech Stack

Alliance Online uses 8 technology products and services including Amazon Web Services, Cart Functionality, Amazon Simple Email Service, and more. Explore Alliance Online's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cart Functionality
    E-commerce
  • Amazon Simple Email Service
    Email
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Bootstrap
    UI Frameworks
  • Microsoft IIS
    Web Servers

Alliance Online's Email Address Formats

Alliance Online uses at least 1 format(s):
Alliance Online Email FormatsExamplePercentage
First.Last@allianceonline.co.ukJohn.Doe@allianceonline.co.uk
40%
FLast@allianceonline.co.ukJDoe@allianceonline.co.uk
30%
FirstL@allianceonline.co.ukJohnD@allianceonline.co.uk
20%
First@allianceonline.co.ukJohn@allianceonline.co.uk
10%

Frequently Asked Questions

What is Alliance Online's phone number?

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You can contact Alliance Online's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alliance Online's official website and social media links?

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Alliance Online's official website is allianceonline.co.uk and has social profiles on LinkedIn.

What is Alliance Online's NAICS code?

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Alliance Online's NAICS code is 42 - Wholesale Trade.

How many employees does Alliance Online have currently?

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As of December 2025, Alliance Online has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Online Marketing Manager: M. H.Digital Marketing Executive: F. B.Warehouse Worker: K. K.. Explore Alliance Online's employee directory with LeadIQ.

What industry does Alliance Online belong to?

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Alliance Online operates in the Wholesale industry.

What technology does Alliance Online use?

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Alliance Online's tech stack includes Amazon Web ServicesCart FunctionalityAmazon Simple Email ServiceReactjQueryKlaviyoBootstrapMicrosoft IIS.

What is Alliance Online's email format?

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Alliance Online's email format typically follows the pattern of First.Last@allianceonline.co.uk. Find more Alliance Online email formats with LeadIQ.

When was Alliance Online founded?

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Alliance Online was founded in 1999.

Alliance Online

WholesaleEngland, United Kingdom51-200 Employees

Alliance is the UK’s leading independent supplier of wholesale Catering Equipment and Catering Disposables to the Hospitality Industry and Public Sector with a nationwide network of branches in London, Crewe, Manchester, Glasgow, Cardiff, Leeds, Norwich, Caerphilly, Castle Donington, Dartford, Southampton and Plymouth.

We supply the largest range of high-quality Commercial Kitchen Equipment, Catering Disposables and Cleaning & Hygiene Equipment to the Hospitality Industry and Public Sector including Hotels and Restaurants, Pubs and Bars, Schools and Academies, Colleges and Universities, Health and Leisure Clubs, Nursing and Care Homes and much more. With an emphasis on delivering quality products, we stock the very best brand names in the industry, including Falcon, Lincat, Churchill, Dudson, Steelite, Diversey, Winterhalter, Ecolab, Swantex, SCA, Utopia, WMF, Artis, Nevilles, Huhtamaki to name but a few.

Alliance works with over 450 trusted partner suppliers meaning we can offer you market leading products and solutions for Tableware, Restaurant and Bar Equipment, Kitchen Equipment and Appliances, Catering Disposables, Cleaning Chemicals and Janitorial Equipment and Hotel and Leisure Supplies.

Our expertise and vast product offering is backed up by our outstanding sales and customer service teams who are on hand to help you with all your enquiries.

To ensure we meet your high expectations, Alliance has it’s own dedicated fleet of vehicles, which deliver to over 2,000 businesses every day – we are ideally located to provide you with a fast and reliable service, ensuring that you receive your orders when and where you want them.

Alliance offers the best value, best choice and best service to the Hospitality Industry and Public Sector in the UK.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M

    Alliance Online's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Alliance Online's revenue is estimated to be in the range of $1M

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