Allied Sports Employee Directory

Marketing ServicesNew York, United States51-200 Employees

Allied Sports is a mid-sized marketing services agency based in New York City that specializes in sports partnerships. Founded in 2019, it operates as an independent entity within the Allied Global Marketing network, offering services to help both buyers and sellers locate, negotiate, and activate high-performing collaborations in sports. The firm aims to move beyond traditional sponsorship by emphasizing storytelling as the core of partnerships. It is led by industry veterans who maintain an agile, entrepreneurial approach to client work. In 2020, Greg Luckman joined the leadership team as CEO and Co-Managing Director, working in tandem with Sean Barror. The agency pursues a full-service scope within the sports marketing space and has earned recognition as a favorable workplace, including distinctions from Sports Business Journal and Front Office Sports in recent years.

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