Allstate Sugar Bowl

Spectator SportsLouisiana, United States11-50 Employees

Allstate Sugar Bowl is a spectator sports organization based in New Orleans, Louisiana, focused on identifying, promoting, financing, sponsoring, scheduling, conducting, and operating an annual calendar of amateur and collegiate sporting events in the Greater New Orleans area and across Louisiana. Its activities are aimed at generating tourism by attracting visitors through a year-round slate of events. Over the past decade, the organization reports a substantial economic impact on the city and state from its events. The enterprise operates in a collaborative environment with a relatively small to mid-sized team and maintains a presence on its website, which is linked through a concise online hub. The organization is part of the broader sports events sector and sits alongside other collegiate and regional bowl event organizers in its market.

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