Allure Systems (Acquired by FARFETCH) Email Format
Technology, Information and InternetNew York, United States2-10 Employees
Allure Systems provides a workflow for fashion imagery by combining proprietary hardware with virtualization and image processing to generate on-figure garment images for retailers. Each final image blends a virtual model with a garment photograph to resemble a single, real photograph. This approach eliminates the need for traditional photo shoots, requiring only stylists and garments to create new product images. Global studio deployments connect to a shared Product Information Management system, enabling globally consistent, on-brand imagery and faster content production. The company is based in Brooklyn, New York, and has been acquired by FARFETCH.